E-Commerce Manager

Overview

Develops and implements strategic online marketing plans for companies doing business online. An e-commerce manager is highly involved with the advertising and content elements of the company’s websites.

 

Key Responsibilities

  • Generate commercial insights through the analysis of the market and consumer studies
  • Manage relationships with stakeholders to ensure seamless integration of the e-commerce business
  • Determine the format and features of the website to maximize clarity and ease of navigation
  • Plan for e-marketing expenditures to maximize resources
  • Develop and present initiatives to improve the company‚Äôs online presence and e-sales
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