Marketing Manager


The marketing manager oversees promotion of products, services and events for a company or brand. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.


Key Responsibilities

  • Develop plans for advertising, sales promotion, public relations, personal selling and sales management
  • Undertake marketing audit to monitor sales performance
  • Identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats within the marketing environment
  • Make decisions regarding products and services, work on developing new products
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting products and services to those markets
  • Manage distribution channels such as shops and wholesalers
  • Analyse data regarding consumer patterns and preferences
  • Interpret and predict current and future consumer trends
  • Plan, develop and manage brand identity. This includes risk assessments and crisis management plans to ensure that the reputation is maintained
  • Oversee production of visual, audio and electronic material, including managing websites


Growth: Strong

Education Pathways: BSB42415 Certificate IV in Marketing and Communication

BSB52415 Diploma of Marketing and Communication

BSB61315 Advanced Diploma of Marketing and Communication

Undergraduate degree