Marketing Manager
Key Responsibilities
- Develop plans for advertising, sales promotion, public relations, personal selling and sales management
- Undertake marketing audit to monitor sales performance
- Identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats within the marketing environment
- Make decisions regarding products and services, work on developing new products
- Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting products and services to those markets
- Manage distribution channels such as shops and wholesalers
- Analyse data regarding consumer patterns and preferences
- Interpret and predict current and future consumer trends
- Plan, develop and manage brand identity. This includes risk assessments and crisis management plans to ensure that the reputation is maintained
- Oversee production of visual, audio and electronic material, including managing websites