Visitor Information Officer


Provides travel, hospitality and accommodation information to tourists, promotes tourism, and assesses tourism opportunities for interesting places.


Key Responsibilities

  • Answer questions from tourists, visitors, local residents and other tourism industry colleagues, face-to-face over the counter, by telephone or social media
  • Make suggestions on tours, travel routes, accommodation and local attractions
  • Operate online information systems
  • Maintain literature and/or brochure stocks
  • Sell souvenirs and other merchandise
  • Coordinate volunteers or part-time staff
  • Discuss transport, accommodation and tour availability and costs
  • Provide literature and information on local, interstate and international tours and places of interest
  • Arrange bookings and documentation for travel and accommodation, and collect payment
  • Assist travel agents and tour operators in preparing itineraries for tourists
  • Undertake general clerical and office duties
  • Compile statistics on the number and nature of enquiries
  • Be responsible for overall presentation of the information centre


Growth: Stable

Education Pathways: SIT30116 Certificate III in Tourism

Case Study

Maddison Clerke,

Holiday Experience Specialist, Bundaberg Visitor Information Centre

Maddison was born and raised in Bundaberg. Immersing herself in tourism from a young age, her passion for the industry led her to study Tourism and Marketing at The University of Queensland. After graduating, she returned to the region that first sparked her interest in tourism.

As a significant contributor to Queensland’s economy, Maddison believes that tourism is a great industry to build a career. “The tourism industry is incredibly diverse and gives me the opportunity to work within a wide range of areas. Working in the Visitor Information Centre also allows me to interact with people from all over the world and experience different cultures.”